Monday, January 17, 2011


	"I'm reading every newsletter I get and I'm never disappointed. I always find them to be informative and very useful." - Kenneth

Discover The Most Powerful FREE Advertising System Ever Created In The History Of Internet Marketing

How To Convert Traffic Into Sales? (Part 1)

By now you probably realize that getting traffic is easy, but knowing how to convert traffic into sales is harder!
In today’s blog, I’m going to share with you some practical tips on how to convert traffic into sales.
First, what sales are we referring to?
Are we talking about ad clicks, as in the case of Adsense click-through? Or we’re referring to product sales, as in the case of affiliate sales or sales of your own products or services?
Since they require different techniques, I will discuss them differently.
How To Convert Traffic Into Ad Clicks
The “prerequisite” of any ad-clicks is targeted traffic. Whether you’re getting traffic from search engines, PPC or other advertising channels, the traffic must be interested in the content on your webpage and hence the content of the ads. Without this prerequisite, nothing else can work.
With that prerequisite in mind, let’s look at the strategies to convert traffic into sales (ad clicks in this case).
1) Place an ad above the fold
Don’t worry about making your webpage ugly. Be focused. You want ad-clicks! Just get it.
One of your ads, such as an Adsense ad, should be above the fold (i.e. can be seen without scrolling) and located right in the middle of the webpage. Usually, a good place to put it is immediately below the title.
2) Place an ad near the action button or action link
If you are running a forum or any website where people tend to click on buttons or links to take some actions, place an ad near the most used button.
3) Place an ad at the end of the article
If the visitors happen to read the content on your webpage, you’ll want to offer them something to do after reading. And that something is of course… an ad!
4) Don’t frame the ad!
Don’t frame the ad with borders. Remove any border.
In the offline world, retail shop owners are adopting an open concept, removing glass panels and walls because they realize that this will increase the traffic flow to their shops.
Same goes for the virtual world. Borders prevent people from clicking the contents in it. No borders please.
5) Build instant trust
Nowadays, people are more and more web savvy. You can forget about the old tricks of camouflaging your ad and misleading visitors into clicking your ad. (That is against Google’s terms by the way). If your visitors ever click on your ad, that’s because they want to get the info and they know you’ll make money out of it.
Instead, what you should do is to build instant rapport with your visitors. Make them feel that your website is trustworthy, not a made-for-Adsense site.
No, I don’t mean you have to start writing every article yourself and putting a personal touch in every article. That would be crazy, especially if you have hundreds of niches.
The trick I use is to place a ‘personal’ photo on my niche site, so that visitors can feel that what they are visiting is a little personal site of mine and I am the little expert in that niche.
Of course, I’m not going to put my real photo! You can find tons of free photos here.
That ends part 1 of How To Convert Traffic Into Sales series. Next week, we will continue to discuss how to convert traffic into product sales. Stay tuned…

I've been thinking of what to write in our blog to welcome 2011.

Finally I decided to talk about some of the internet marketing mistakes that I've made in the past, not last year, but since I started venturing out online.

I hope my experience can help you avoid some pitfalls and hence smoothen your online journey in 2011.

http://www.leadsleap.com/blog/internet-marketing-mistakes-i-made-when-i-first-started-online/?r=larzirka

How to build leads with this blog post

LeadsLeap Blog is a viral blog. Every blog post is an affiliate link that you can use to build more leads.

You can bookmark this blog post to your favorite social bookmarking websites, link this blog post from your own blog or from forums that discuss related topics.

How To Convert Traffic Into Sales? (Part 2)

Last week, we talked about how to convert traffic into “ad-click” sales. Today, we will discuss how to convert traffic into “product” sales.
Similar to ad-clicks, the “prerequisite” of any product sales is targeted traffic. Whether you’re getting traffic from search engines, PPC or other advertising channels, the traffic must be interested in your product.
If you are getting traffic from the search engines, you’ll have to note that in addition to getting targeted traffic, you have to get traffic from keywords that can convert into sales. For example, you may be getting lots of traffic from the keywords “ideas for Christmas presents”, yet not making any sale. Instead, a low volume keywords of “unique Christmas present for mum” may get you some sales. Like it or not, certain keywords simply convert better than others and you need to find out what these keywords are!
With that prerequisite in mind, let’s look at the strategies to convert traffic into product sales, including affiliate sales and sales of your own product.
1) How To Convert Traffic Into Affiliate Sales
Whether you are selling your own product or affiliated product, the most important factor is trust or confidence.
For those of you who have read my Insider Advertising Report, you will know that Sales Is A Transfer Of Confidence.
If you are selling an affiliated product, you can build trust in 2 ways:
i) Give a personal encounter of your experience with the product that you recommend.
- This is usually a one-page review on how the product has benefited you. The storyline will always be something like “I was having so and so problem…. then I found this product…. then my problem is solved.”
- In this model, the visitors are likely to read your experience in detail and eventually click to the product site.
ii) Build a ’seemingly’ trustworthy niche site, one that seems to have great info and great reviews, with prominent links or banners linking to your affiliated product.
- Such a niche site usually have 5-10 pages of relevant contents, with the objective of making the site look as if it understands the niche well. Every article should link to your affiliated product. In addition, every page should have a prominent banner that links to the affiliated product. This is important because the number of traffic to your affiliated site has a direct impact on the number of sales you make.
- In this model, you don’t really expect your visitors to read the articles. The articles and entire website are just to make them trust your site before they go to the affiliated site.
As an affiliate marketer, your main job is to build “instant” trust and then focus on how you can redirect as many of that traffic to the affiliated site as possible. In other words, simply repeat this process… Build Trust, Redirect… Build Trust, Redirect… The more you repeat this process, the more commissions you will make. It’s a numbers game.
You can’t really measure how well you’ve built trust, but you can measure how many visitors who leave your website visit your affiliated site. Your job is to increase that click-through rate. Focus on the click-through and commission will follow!
If you are an affiliate marketer who simply advertise the actual sales page, the above strategy will not be applicable. For you, your success depends a lot on how well the sales page is written and how targeted is your traffic.
2) How To Convert Traffic Into Sales Of Your Own Product
Selling your own product is slightly harder because you can’t recommend your own product and expect people to trust you.
This is so true that one of my clients always advertise his product in the capacity of a product user, with a presale letter describing how he has benefited from the product. If you are a product owner, this can be a strategy worth considering.
There are quite a bit of strategies I would like to share with you on how to convert traffic into sales of your own product, but today’s article is already a little stretched. I’ll leave this part to next week’s blog. Stay tuned.

"I use this service to build 1356 leads in just 1 month and I thought it is pretty effective. Check out this service at
http://www.leadsleap.com/tools.php?referid=larzirka

http://www.leadsleap.com/blog/internet-marketing-mistakes-i-made-when-i-first-started-online/?r=larzirka

How To Convert Traffic Into Sales?(Part 3)

In this concluding episode of How To Convert Traffic Into Sales, we are going to discuss strategies to increase the conversion of traffic into sales of your own products.
If you are a product owner, the key to converting traffic into sales is really in the overall game plan, which is made up of the following objectives:
1) Proof
2) Hook
3) Offer
4) Over-deliver
5) Offer again
1) Proof
When traffic comes to your product site, your main objective is to prove to the visitors that your site is a trustworthy site and your product can meet their needs.
This is when you demonstrate your copywriting skills.
Some of the tricks that can help you to achieve this objective include testimonials, case studies, your photo, a video intro from you and as suggested by one of our readers, a link to your Facebook account.
2) Hook
If you can achieve the first objective of Proof, you can basically filter your visitors into 2 groups.
The first group is made up of people who don’t need your product or service at all. This group of people will not do anything regardless of how good your product is. Ignore them.
The second group consists of people who have a need for your product or service, but they may or may not buy it. This is the group of people you want to Hook!
I believe you should have guessed it by now that what I mean by Hook is to get them into your list. Whether they are going to buy or not, you will want to convert them into your list because they are your target prospects now or in the future.
How to convert them into your list is another huge topic. In short, the trick that has been working for me is to provide a free version of the service I’m offering. If you can somehow offer a free version of the product or service that you are selling, I highly suggest that you offer that option. This way, you can capture all the people belonging to the second group.
3) Offer
Once you have a system to Hook your hot prospects, the next thing you must do is to give them a good reason to take action now - i.e. buy your product NOW!
In real life, you don’t propose to your new girlfriend the first day you’re engaged. But in sales, you MUST do so. In Mandarin, we say “Hit The Iron While It’s Hot”.
You can use strategies like “one time offer”, “increasing price strategy”, “limited supply strategy”, “time-sensitive offer”, “fast action bonus” and many other tricks. The idea is to give them enough reasons to take action NOW or they will either miss a great discount or great offer.
Typical conversion rate is about 10%. My best record is 60%, meaning every 5 people who opt-in, 3 are paying customers.
4) Over-deliver
For those who reject your initial proposal, you now enter a long-term courtship. Your job is to over-deliver.
Depending on your strength, you can over-deliver by providing good tools, resources, services, videos tutorials, blog and many other things. Make them remember you and trust you.
5) Offer again
Finally, never be afraid to find good opportunities to offer them again. You can either offer them the same product or you can offer them other products.
There are many ways to skin a cat. As long as the relationship is built and you can identify their needs, there are plenty of ways to make money from your list.
"I use this service to build 1356 leads in just 1 month and I thought it is pretty effective. Check out this service at
http://www.leadsleap.com/tools.php?referid=larzirka

3 Simple Online Traffic Strategies You Can Start Using Today

By Kenneth Koh \|

In today’s blog, I’ve invited Henry Zeng, founder of henryzeng.com and autotrafficmagnet.com, to share with us how he generates traffic to his websites. Read on to find out what he has to share with us……
First off, traffic isn’t something that happens overnight. It is something you have to build on a daily basis. You need to set up a strategy and work on it every day to build a flow of visitors to your site from different sources.
1) Forum Marketing Traffic Flow
The first tactic I want to share is to use forums and message boards to start drawing traffic (and sales) immediately.
Online communities, or forums, are great channels to promote your links. You will be allotted a signature box, where you can put your links on. For every post you make, your signature box
appears.
Obviously, you can only do this through your signature link, and every forum has its own rules about how signature spaces can be used.
The best way to find forums in your niche is to do a search in Google for something like “[your market] forum”, or by searching directories like http://Big-Boards.com and http://BoardReader.com. You’ll also want to check if Google Groups has any relevant categories as well.
No money spent, no website required, nothing to lose. And there is no looking back. The traffic you can pull from this strategy alone is incredible.
2) Download Directory Submission
I haven’t realized until recently that there are a lot of million-dollar software companies out there whose primary marketing strategy isn’t affiliates, SEO, PPC or any “typical” marketing tactics.
They get almost all of their traffic straight off software directories like http://Download.com, http://TuCows.com, and thousands of other sites like these.
This tactic involves creating free software like screensavers, rss readers, web toolbars and then submitting to software directories.
Actually you don’t need to create those applications at all. You can just use a HTML to EXE converter software and turn your salespage into an .exe application. Do a search on Google and you will find several free converters available.
The software directories require you to use what is called a pad file to get all the information about your software.
After you create your software, you then can use a pad file submission program to submit your pad file to 1000s of directories. I personally use a paid software called Robosoft to submit all the software I create.
This tactic is quite successful to me. All the software I submitted brings me some nice, consistent traffic. It’s extra 40 subscribers or more per day.
3) Automated Traffic Program
I’m not referring to any kind of auto/manual traffic exchange programs here. You don’t visit sites, you don’t manually click sites, you don’t get worthless un-targeted traffic.
Auto Traffic Magnet (ATM) is a viral advertising network I just launched that you can expose your ads and get automated traffic. More importantly, it promises higher CONVERSIONS–sign-ups and sales.
You simply have to use ATM to cloak your affiliate links. Once you’ve created at least 1 ATM link and your own ATM ad, you can start to generate traffic.

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Message From Kenneth Koh:
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I’ve negotiated with Henry to offer our LeadsLeap members 5,000 bonus traffic credits for simply signing up a free Gold account at Auto Traffic Magnet.
This offer will last until 27th August 2010. If you are keen to get some extra traffic from this system, be sure to sign up via the link below before 27th August.
This is a step-by-step instruction to claim your bonus:
Step 1. Register here:
Registration is free. But if you upgrade, you will get more traffic and 4 times more bonus credits.
Step 2. Confirm your registration (check your email for the confirmation).
Step 3. Login to members area and go to Support tab, which is available inside the members area.
Step 4. Send the message to Henry (the owner of ATM) saying that you are referred by Kenneth and want your bonus credits for that. Don’t forget to say that you are from Kenneth, only in this case you get the bonus.
Important Note: One thing you need to take care before you sign up. This system come with a downline mailer system. This means you may get some promo emails from your uplines. Make sure that you don’t use your primary email to sign up.
"I use this service to build 1356 leads in just 1 month and I thought it is pretty effective. Check out this service at
http://www.leadsleap.com/tools.php?referid=larzirka